Support the Sport and Event Marketing Program at George Brown College

George Brown College has been the backbone for cultivating top talent in the industry over the last two decades.  Some of the industry’s top executives from across the sports marketing landscape are graduates of the George Brown College Sport and Event Marketing Program.

a group picture 5 to watch executives

PHOTO CREDIT From left to right: Mike Fenton (Executive Director, Macedonia 2025), Wesley Correa, Kendall Cramm, Jeff Phlippo (Account Coordinator - SDI Marketing) Ashley Hoy, Michael Wilson, Sara Moore (Vice-President, Marketing - CFL) Kathryn Grabowski, Kathy Dumanski (Chair, School of Marketing - George Brown College) Mark Milliere (Senior Vice-President, Production - TSN)

About the Program
This postgraduate program teaches students to leverage sports, entertainment and cause-related marketing to provide innovative marketing solutions.  Students gain an understanding of the building blocks of a marketing plan by analyzing markets, competitors and consumers to build solid promotional marketing plans.

Industry-Ready Career Skills

  • Formulate integrated marketing plans for arts, entertainment, cause-related marketing and the sports industry using the most innovative promotional methods.
  •  Integrate project management, marketing and interpersonal skills to plan, execute and evaluate events that build brands and create profits.  
  • Develop and implement effective strategic marketing and promotional plans that fit a company’s overall goals.

 

Please make your donation today to support the Sport and Event Marketing Program.  Supporting a George Brown student is an investment that creates a positive ripple effect in our community.  A student becomes a workplace-ready graduate.  An employer fills a critical need.  A family moves up the socio-economic ladder.  An individual develops confidence, skills and knowledge to last a lifetime. That’s the impact your support can make. 

 
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